Email communication is one of the most popular and cost effective ways to market to their customer for the business owner. A customer’s email address is vital to the success of most businesses. However, many customers are hesitant to hand over their email address because of misuse by other companies, and many salespeople are afraid to ask the customer.
To overcome this challenge, we must answer, “What is the best way to ask for an email address?” To answer that question properly, we must first share “How NOT to ask for an email address?”
Salesperson: “Can I have your e-mail address?”
Customer: “No.”
Every salesperson should know NOT to ask a question that begs for a “yes” or “no” answer. This gives you a 50% chance you will hear “no” and the chance to never be able to ask again. Why not try this approach:
Salesperson: “What is the best email address for me to send a confirmation of our appointment OR a coupon to thank you for considering our services?
Customer: “You can send it to this email address…”
Why does this approach work?
- The request is direct and states the reason you are asking for the customer’s email.
- The request positions this communication as part of YOUR business process.
It’s important to ask directly for an email address in all of your marketing – especially on every page of your website! This is the best way to invite your customer to share their email address! In conclusion, once you have your customer’s trust and email address, be respectful and don’t abuse the privilege!
