Which sentence gets the point across better?
“It is absolutely critical that we work together and employ first-rate teamwork in order to complete the task to the best of our ability, impress this client, and engender follow up business.”
“We need to work together to please our clients and encourage their referrals.”
In the example above, the second sentence not only gets a stronger message across, but it is also less than half the length of the first. Don’t waste your reader’s time with long-winded jargon. The key to effective communication in business is brevity. Here are 3 simple tips on being a concise communicator with employees and customers alike:
Conciseness is a powerful, professional, time saver. Utilize these tips to help others understand your message quickly and clearly. Everyone will get more done as result.
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