When a company is developing a sales pitch that’s aimed to attract a qualified prospect or the “ideal customer” often times they miss the mark. The tendency for business owners is to focus solely on the details and the technical merits of their products when selling to a customer that they actual fall short of the sale.
What is the solution?
Every business needs to know the definition of their ideal customer. The greater clarity that you can gather with regard to this personality, the more focused and effective your marketing efforts will be and the greater your chance of success.
Here are some tips to help you determine and define YOUR Ideal Customer:
Define What You Are Selling. First of all, put yourself in your customer’s shoes, and answer the following questions:
Define The Lifestyle and Demographics.
Define The Specific Needs and Benefits Of Your Product. This may be harder than you think, because the answers must be from the customer’s point of view.
Define The Buying Behavior and Strategy.
Develop A “Value Proposition” Based On Your Ideal Customer. Having a better understanding of who YOUR CUSTOMER is, it is now time to develop a concise written statement – a “Value Proposition” that succinctly explains the value of your product, the specific benefits for your customer, and what makes your product or service different than others. Refrain from using technical terms – it should be written in words for the average person to read and immediately understand why they should buy from you.
How well you are able to clearly define and determine the very best customer for your product or service will determine your success in business.
Contact the team at R2R Marketing to learn more about how we can help you find the right customer for your business.
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