As we head into the winter months, many business decide to to decrease the investment in their marketing effort based on the expectations of decreased customer interest and activity during the holiday season. Is this a wise decision for a business to make? We don’t think so. Winter is the perfect time to capture the opportunities that your competitor will miss! Take a look at these four reasons that will help you understand the importance of moving forward when all others slow down:
- Missed Opportunities Are All Around: If you are anticipating a slow season, it is safe to say that your competitor is feeling the same. Based on current trends, these competitors will cut back in advertising to save money. This is the time to take advantage of THEIR missed opportunity. Maintain your advertising strategy and you will increase your visibility when THEIR customer finds you!
- Don’t Cut, Adjust Your Channels: Rather than cutting your budget, you can adjust your marketing to include a lower cost online marketing channel like email marketing. This is an effective way to keep your name in front of your customers.
- Be There When Your Customer Needs You: Many people view this time of year as THE BEST time to spend money or a good time to create a strategy on marketing your product or services.
- Spring Is Right Around the Corner: As the trees begin to bloom, home remodeling needs increase dramatically. Consistent and effective marketing is the key to maintaining top-of-mind awareness with your target audience.
The key to an effective marketing strategy is consistency and patience. If you are tempted to slash your marketing budget, be sure to think twice before doing so. Call R2R Marketing today at 866-506-7272 for help with all of your marketing needs!
