The Importance of Branding -- Does Your Business Have A Personality?

In other words, if you took your company name off of your marketing materials, including your website, social media accounts, and any email correspondence, would your existing customers still be able to recognize you? Is the company consistent in look and feel at every touch point with the customer, or is it incons... (Read More)

Feeding Your Referral Network

Feeding Your Referral Network

by Tom Noffsinger — Chief Operations Officer | 2017-08-11 19:21:02

Referrals are a key component for any business. With a good referral strategy in place, your business can grow quickly at little cost to you. Getting referrals does take care and some effort, and you’ll need to feed your network once in place, but the results are well worth the time. Here are some basics ... (Read More)

Is Price Really That Important

Is Price Really That Important

by R2R Marketing — | 2017-08-07 17:09:51

One thing that we hear all the time from prospects looking for our help, "Our sales people keep losing the job because we get beat out on price!"   ... (Read More)

How To Find The Right Customer For Your Business

How To Find The Right Customer For Your Business

by Tom Noffsinger — Chief Operations Officer | 2017-07-31 08:00:46

When a company is developing a sales pitch that's aimed to attract a qualified prospect or the "ideal customer... (Read More)

Savor Every Season

Savor Every Season

by Tom Noffsinger — Chief Operations Officer | 2017-07-24 08:00:29

A person's character and their garden both reflect the amount of weeding that... (Read More)