Do you ever wish you could read your customer’s mind? Reading their thoughts is not possible. However, if you actively listen to what they have to say – their thoughts will be heard!

How closely do you listen to your customers? Customer feedback is vital to your growth both as a company and as a trusted partner with your customer. Asking for feedback will open a door for them to voice their concerns (or praises!) regarding your services. Here are the best methods to utilize your online presence to encourage your customers to share their thoughts with you:

Social Media – If you would like a quick answer from your general customer base about something that is happening in your business world (i.e. “What is your opinion on our new hours?”) or just want to encourage customers to tell you what they think about their experience with your business, ask them to respond through a post on Facebook or Twitter.

Online Surveys – There are vendors who offer either free or low-cost resources that allow you to create surveys and polls to distribute to your email list or selected clients. These surveys are designed to be user-friendly and they compile the results for you!

A Feedback Form – It is very important that there is a place on your website for customers, past and present, to contact you and even more important to share feedback. These messages can go straight to your email where you have the ability to respond personally. Depending on the services or product that you offer, it may be wise to have this form placed on every page – and offer a chat function for the customer who needs to know more!

A Phone Call – Yes, we’re going to go a little old school here and recommend that you take that extra step and pick up the phone and ask them yourself! This approach can seem a bit daunting, however, it pays off handsomely when the customer hears your voice and respects your courage to call.

If your marketing strategy needs a great customer appreciation campaign, call the team at R2R Marketing at 757-482-3492 or visit us at www.r2rmarkets.com today! This attention can build not only customer loyalty but referrals as well.