Your reputation is very important for a lot of reasons. People like to be around those that they can trust and that they enjoy being around. This holds true in social settings as well as business settings. A great reputation is built on trust, integrity, honesty and sincerity. This means on every level of interaction that you have with a family member, friend, coworker or customer your reputation is on the line.
“It takes many good deeds to build a good reputation,
and only one bad one to lose it.”
– Benjamin Franklin